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品牌连锁营建体系(营建服务职能)

  1. 营建服务职能
    1.1. 部门职能能概述
    1.2. 品牌方
    1.2.1. 品牌标准化
    1.2.2. 效率
    1.2.3. 成本
    1.2.4. 品质
    1.3. 门店拥有者:自营/加盟/运营
    1.3.1. 工期
    1.3.2. 成本
    1.3.3. 质量
    1.3.4. 营建服务态度
    1.4. 门店使用者:工作人员
    1.4.1. 布局动线
    1.4.2. 功能区使用体验
    1.4.3. 质量品质
    1.5. 门店营建协同方:招商/开发/营运/财务/人事
    1.5.1. 信息透明/同步
    1.5.2. 风险防范
    1.5.3. 配合度
    1.6. 门店用户:顾客/消费者
    1.6.1. 用户体验
    1.6.2. 品牌视觉
    1.6.3. 门店品质
    1.7. 服务方式
    1.7.1. 指导
    1.7.2. 协调
    1.7.3. 督导
    1.7.4. 检查

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